Risk Mindset
Our research of 2,000 UK adults, 80 diagnosed with anaphylaxis, reveals that over one-third (35%) of people consider themselves to be risk-takers, with the average person admitting to taking three 'mini-risks' each day.
While minor actions like hitting the snooze button, crossing the street against a red light, or eating food past its expiry date may not seem dangerous, some risks have much more serious consequences.
But it also emerged 33% admitted to taking a risk that has had a significant impact on their life. With 22% having a medical condition which requires them to carry medication, the findings show this has an effect on their perception of risk in quite a significant way.
The findings highlight the nation's appetite for risk, with Londoners topping the list. Click the map to discover how the risk-taking habits in your region compare.
Don’t take the risk — be Ready2React.
Ready2React is here to shine a light on the real risks faced by people living with anaphylaxis every time they leave home without their adrenaline pen. Greater awareness, understanding, and stricter allergy protocols in public places will not only save lives, but also change lives.
By creating a more supportive environment, we can help those with allergies to live with more freedom, confidence, and joy.